Projects
Shell Rimula Road Show
Shell Rimula's heavy-duty engine oil launch featured the longest customized truck, touring trucker hotspots. The event was warmly received, with engaging activities for truck drivers, including foot massages and refreshing treats. Winners were rewarded with flyback tickets to their home countries, enhancing the launch's success and participant satisfaction.
Client
Activation
Year
2024
Engaging activities awaited truck drivers, featuring foot massages and refreshing treats like fresh fruits and juices, enhancing the overall launch experience.
The event not only highlighted the new product but also prioritized the well-being of truckers, fostering a positive and supportive atmosphere.
Winners were rewarded with flyback tickets to their home countries, adding an extra layer of appreciation and recognition for their participation in Shell Rimula's successful launch.
Shell Rimula's launch featured the longest customized truck, touring trucker hotspots, creating excitement and widespread reception among participants.